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“Probable Outcomes, Clear Direction”

At Accurate Verdicts, we specialize in turning complex legal challenges into clear, actionable strategies. Founded by Dr. James Ruffin, a nationally recognized trial consultant and behavior expert, we provide data-driven solutions that elevate legal outcomes. Focus group research, mock trials, and behavior training are just a few of our tailored services that are designed to deliver clarity to our clients. With a commitment to understanding the nuances of each case, we offer insights to empower legal teams to make informed decisions and craft more effective strategies. We specialize in services that deliver actionable results. Whether it’s focus group research, mock trials, or specialized training programs, our tailored approach, specific to your case, provides results that expose probable outcomes and clear direction moving forward.

Comprehensive Focus Groups

Effective case preparation begins with uncovering the strengths and weaknesses of your case. At Accurate Verdicts, our focus groups provide critical insights into biases, jury dynamics, and potential pitfalls.

We only conduct in-person focus groups because they offer a better understanding of why a juror might feel a certain way about the facts and circumstances of a case. You accomplish this by building rapport and developing relationships with the respondents. Also, the power of group dynamics is lost in online studies. Our focus groups are perfect for case evaluation and to help refine themes and strategies to achieve superior outcomes. Our recruitment process identifies respondents that are demographically consistent with your trial venue, and the sessions are customized and designed to address the unique nuances of your case.
If your exposure is substantial, why would you not test the case with 24 focus group members before mediation or trial?

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Mock Trials: Sharpening Your Narrative

Simulating courtroom scenarios through mock trials delivers unparalleled advantages in preparing for litigation. Our mock trial research provides insights into juror reactions and

helps refine storytelling techniques and messaging.As experienced mock trial consultants, Accurate Verdicts enables you to identify potential challenges, anticipate counterarguments, and optimize your trial strategy with practical feedback. As with our focus groups, mock trials are only conducted in person.

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Expertise in Medical Malpractice

Navigating the complexities of medical malpractice cases requires specialized knowledge. Accurate Verdicts collaborates with legal teams, claims managers, and risk managers, representing hospitals,

physicians, and long-term care facilities nationwide in an effort to provide clear direction as the claim moves through the litigation process. Dr. Ruffin’s expertise in professional negligence focus groups and designing case strategies ensures a meticulous, data-driven approach to preparing compelling arguments.

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Behavioral Expertise to Influence Outcomes

Understanding nonverbal communication is critical in the courtroom. Dr. Ruffin, a distinguished body language expert, delivers communications training and rapport-building strategies

that equip legal teams to read nonverbal cues, establish connections, and interpret behaviors effectively. The acclaimed author of How to Catch a Liar and Lies in Disguise, Dr. Ruffin’s methodologies elevate your litigation capabilities to the next level.

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Empowering Through Keynote Education

Dr. Ruffin’s esteemed reputation extends to his role as a keynote speaker and legal educator. Drawing from decades of experience, he offers training in theme development,

story development, and mediation strategies to help clients refine their narratives and achieve courtroom success. With a profound understanding of qualitative research, Dr. Ruffin delivers transformative education programs that empower legal professionals to excel. Dr. Ruffin is the author of “Patient Today, Plaintiff Tomorrow,” a training program in effective communication skills for today’s healthcare workers.

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Trial and Litigation Support: Precision at Every Step

Accurate Verdicts’ trial and jury consulting services provide expert guidance at every phase of litigation. From case value analysis to courtroom simulations, our support ensures preparedness and

success. Our trial consultants are equipped to offer real-time insights in the courtroom, refine witness preparation, and identify ideal jury profiles. With unmatched expertise, we address challenges and uncover opportunities to guide your case to its most favorable outcome.

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Welcome to The Accurate Verdicts

Dr. James Ruffin is the founder of Accurate Verdicts, a trial consulting firm in Dallas, Texas and acclaimed speaker and author of “How to Catch a Liar” and “Patient Today, Plaintiff Tomorrow”. He is a nationally recognized expert in identifying human behaviors and detecting deception, a skill he developed while serving 26+ years with the United States Department of Justice.

Dr. Ruffin has assisted some of the nation’s most respected healthcare organizations, excess carriers, and law firms with his innate ability to test case strategies, develop themes, prepare witnesses, and identify a favorable jury profile. Specializing in direct litigation support for the claims and risk managers, and attroneys, Dr. Ruffin offers services that deliver tangible results and provide clear direction for accurate verdicts.

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26+ YEars OF experience in Legal cases field

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Focus Group Participant Form

Thank you for your interest in participating in one of our focus groups. Please complete the form below and you will be added to our database. When we come to your area, we will use the information to establish a research panel that is consistent with the demographics of the area. Your answers are held in strict confidence and will not be shared with anyone outside of Accurate Verdicts. Please contact us at angie@accurateverdicts.com if you have any questions.

    Why Choose Accurate Verdicts?

    Dr. James Ruffin brings over 26 years of experience with the Department of Justice, extensive academic credentials, and groundbreaking work in human behavior and body language to the case. As a sought-after body language expert, trial consultant, and author of pioneering works like How to Catch a Liar, he has redefined how attorneys and legal professionals approach litigation strategy.

    Our combination of cutting-edge research and practical experience ensures your team is prepared for the complexities of litigation. By leveraging insights from focus groups, mock trials, and qualitative research, Accurate Verdicts empowers legal teams to achieve optimal outcomes.

    Our Key Services

    • Focus Groups: Thorough analysis to uncover bias, refine strategies and improve case positioning through theme development. In-person studies that provide probable outcomes and clear direction.
    • Mock Trials: Real-world simulations to test themes, anticipate challenges and sharpen attorney storytelling.
    • Medical Malpractice: Strategic support for healthcare organizations, physicians, and long-term care facilities.
    • Behavioral Training: Expertise in deception detection, body language, and rapport building.
    • Trial and Jury Consulting: Full-service litigation support from initial claim to settlement or trial conclusion.

    Let Accurate Verdicts Lead You to Success

    At Accurate Verdicts, we are dedicated to delivering tailored insights and strategies that matter. From uncovering biases through focus groups to refining your narrative, or with mock trial research, we provide the tools and support your need to succeed in complex professional negligence cases. Visit Accurate Verdicts today to explore how our years of experience and expertise in trial and litigation support can help you achieve success.

    Our Service Areas

    Focus
    Groups
    Witnesses Trained
    Deposition
    Analysis
    Investigative and
    Case Strategy
    Trial Monitoring
    and Consultation
    Post Verdict
    Juror Interviews

    Patient Today, Plaintiff Tomorrow

    Simply stated, we at Accurate Verdicts believe that the best way to avoid litigation is to train employees how to effectively communicate. The statistics don’t lie: 40% of all medical malpractice claims have some element of poor communication listed as a factor as to why they sued. When communication is factor, the indemnity is 15% – 23% higher, and poor communication is listed consistently in the top 5 as reasons for patient injury. There is a direct relationship between poor communication and your bottom line.

    Given the importance of communication, Dr. Ruffin offers a variety of training programs that specifically target these skills.

    Know More About Training

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      What Our CLients Said

      Jim Ruffin is an expert and pioneer in the use of behavioral techniques and body language; his training helps his students tap into an unfamiliar language to understand people and build rapport. And he has years of law enforcement experience and a PhD. to add to his extraordinary foundation. Jim’s innovative training changed the way I supported and trained our crisis responders, and the way I continue to support trauma victims and survivors – his training was the best, ever. It’s a privilege to know him, and to have been trained by him

      I’ve been fortunate enough to work directly with Dr. Ruffin on a very high profile case in California. His daily input was invaluable. He has an insightful, unique approach to the trial process from jury selection to closing argument. I found that my trust in his analysis and advice increased with every passing day. I highly recommend his input in what I call “big ticket” litigation.

      I enjoyed your approach of moderating the sessions in order to draw out the kind of feedback that helps us understand the strengths and weaknesses of the case. Too often people get caught up in “results” of who won and what damages may or may not have been awarded. We must not lose sight of the real purpose of all the time and effort; which is to identify the themes in the case and create action plans to take advantage of what we learn.

      We have partnered with Jim many times to speak at our annual conferences, compliments of his expertise in understanding deception and teaching the power of effective communication. Our clients always enjoy his presentations and provide excellent feedback. Jim is also skilled in presenting mock trial scenarios to train attendees on what to look for, and expect, if a claim is filed and litigation is anticipated. I would highly recommend Jim as an expert trainer and as someone to assist with focus groups and mock trials. I truly believe the value Jim delivers is second to none.

      Dr. Ruffin brings a very engaging and cooperative approach to my insureds on our focus groups. He has a wealth of experience in developing themes for cases and drawing out the key issues. Since this process is critical to protecting our insured’s interests, I can always count on a common sense and practical strategy to flourish from his assistance. I have relied on him for many years to provide me direction on my cases, and guide me with securing optimal outcomes based on his focus group services.

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